About OJIS Travels & Advisory
A sustainable tourism and hospitality brand making sustainability practical, relevant, and accessible.
Sustainability Made Practical
OJIS Travels & Advisory is a sustainable tourism and hospitality brand making sustainability practical, relevant, and accessible.
With a focus on Africa, we educate, amplify responsible practices, showcase practical solutions, and provide professional advisory services that empower travellers and hospitality businesses to make informed choices and take meaningful action.
By choosing OJIS, you are supporting our mission to advance a more responsible, resilient, and sustainable tourism and hospitality industry across Africa and beyond.
GSTC Trained & Professionally Qualified
Mission & Vision
Our Mission
Our mission is to make sustainable tourism and hospitality practical and actionable. Through education, advocacy, responsible travel solutions, and professional advisory, we empower travellers and hospitality businesses, particularly across Africa, to make informed choices, adopt responsible practices, and create lasting value for people, communities, businesses, and destinations.
Our Vision
We envision a future where responsible tourism and sustainable hospitality are the standard, not the exception, across Africa and beyond. A future where travellers make informed choices, hospitality businesses thrive responsibly, communities benefit meaningfully from tourism, and destinations are protected and strengthened for generations to come.
Progress Over Perfection
Sustainability is not an all-or-nothing pursuit. We believe that every informed choice, every responsible action, and every step toward better practice contributes to a more sustainable future. Progress, not perfection, is the standard we hold ourselves and our partners to.
A Message from Our Founder
Omoaghe Jeffrey Edene
Founder, OJIS Travels & Advisory
International Tourism & Hospitality Management
MSc Business Management (Hospitality Specialisation)
Global Sustainable Tourism Council (GSTC) Trained Professional
Travel has the power to connect people, strengthen communities, preserve culture, and create opportunities. But how we travel and how hospitality businesses operate also matters.
I founded OJIS Travels & Advisory because I believe sustainability should be practical, relevant, and achievable. It shouldn't be complicated or reserved for a select few.
As travel and hospitality continue to grow across Africa, we have an opportunity to shape that growth responsibly. At OJIS, we help turn good intentions into informed action by educating travellers, amplifying responsible practices, showcasing practical solutions, and supporting hospitality businesses through professional advisory services.
My background in International Tourism and Hospitality Management and an MSc in Business Management with a specialisation in Hospitality, combined with my professional experience, engagement, and professional training with the Global Sustainable Tourism Council (GSTC), shapes our practical approach to sustainability. Our approach considers people, culture, communities, the environment, business resilience, and long-term value.
Our philosophy is simple: progress over perfection. Every informed choice and responsible action can contribute to a more sustainable future.
When you choose OJIS, you are not simply choosing a travel or advisory service. You are supporting our mission to advance a more responsible, resilient, and sustainable tourism and hospitality industry.
Because the future of travel is not only about where we go, but also about the value we create along the way.
Ready to Take the Next Step?
Whether you are a traveller or a hospitality business, we have the expertise and tools to guide your sustainability journey.